Lola From Rio Expands To Walmart in the US and Puerto Rico and Navarro

Brazilian beauty brand Lola from Rio, is saying “hola” to Walmart USA, Walmart Puerto Rico and Navarro, a retailer within the CVS Health family that caters to the Hispanic community in South Florida.

The retail expansion marks a major step in the brand’s mission to share Brazilian hair care with the world, per the brand. Navarro stores are already carrying Lola’s products, while Walmart USA and Walmart Puerto Rico will roll out throughout March, ensuring even more customers have access to Lola from Rio’s innovative and inclusive hair care solutions.

“We are incredibly proud to bring a piece of Brazil to a wider audience,” said Katherine Moron, CEO of Tu Azul, the distributor who brought Lola from Rio to the USA. “Lola from Rio embodies the vibrancy and authenticity of Brazilian beauty while championing sustainability and inclusivity. This expansion allows more people to experience our innovative formulations and thoughtfully crafted products, designed for every hair type and need.”

Embracing the Beauty of All Hair Textures

Founded in 2011, Lola from Rio has built its legacy as a leader in Brazil’s beauty industry, offering vegan and sustainable hair care for all hair types and concerns. With products designed to embrace the beauty of every hair texture—whether straight, wavy, curly or coily—Lola’s formulations have become a staple in Brazilian households.

Now, with a bold international push, the brand is bringing the best of Brazilian beauty to a wider audience, said the brand.

The expansion brings Lola’s bestselling collections—Rapunzel, Meu Cacho Minha Vida, Morte Súbita, Xapadinha and Ela É Carioca—to major retailers. Walmart USA shoppers will now have access to bestsellers like Rapunzel Tonic, milk spray and shampoo. In Puerto Rico, customers can experience an expanded selection, including additional Rapunzel, Meu Cacho Minha Vida, Morte Súbita, and Xapadinha products. Navarro will also carry a curated assortment of Rapunzel and Meu Cacho Minha Vida essentials.